Colorful Phone Cases


born: 1981-2000


  • Neil Howe and William Strauss, authors of the 1991 book Generations: The History of America's Future, 1584 to 2069, are often credited with coining the term Millennials. They decided on the label based on the fact that Millennials are the last generation born in the 20th century and because older Millennials would be graduating high school in 2000.

  • Also known as Generation Y because they were born right after Generation X.

  • The Net Generation is another nickname for this generation because of their ingrained dependence on the internet.

  • Echo Boomers is another name used to described the children of the Baby Boomers. 


  • The 2nd largest generation with 75 million born during this era.

  • Millennials are the first generation in history for whom digital technology platforms are essential for social life and information acquisition. Millennials never had to adapt to technology because it's all they've ever known.

  • Lived through Nintendo, AOL, Pandora, Google, social media, cell phones, crowdsourcing, Netflix, and online shopping.

  • Many early Millennials went through post-secondary education only to find themselves employed in unrelated fields or underemployed and years of job hopping. 

  • Many churches clash with the Millennial ideal of tolerance for religious, racial, gender, and sexual orientation differences. Concerned about social justice and will not support institutions that they see as in conflict with social and economic equality.

  • The highest support of political independents and protestor-formed governments.

  • They have less faith in religious institution, but more faith in the existence or belief in God.


  • Desire feedback and will challenge the hierarchy status-quo

  • Places importance on relationships with superiors

  • Love to make a difference

  • Enjoy diverse collaboration

  • Learn, work, socialize, spend, communicate, and play through technology.

  • Confident, bordering on entitlement

  • Fairly self-centered

  • Has a passion for learning

  • Are work-a-holics, but don't want to work a 9-5.

  • Perfectionists

  • Places importance on tasks rather than time

  • Open and adaptive to change

  • Free-thinking and creative