They are called Generation Zbecause this generation refused to be defined. This is with reference to the variable “x” rather than some other characteristic. They may have felt this way because they are sandwiched between 2 generation cohorts that are twice their size.
iGen defines this generation as well they are cloud natives rather than digital natives; their world is “iEverything,”
They are also called Centennials because they are the first generation born into the new century.
Is now the youngest, most ethnically-diverse (over half are minorities), and largest generation in American history, comprising 27% of the US population. They are shaped by changing immigration patterns.
Generation Z has never known the world without technology because they were born into the technology era with AI, the internet, and social media, which sometimes causes them to be stereotyped as tech-addicted and anti-social.
The majority of Gen Z supports social movements such as Black Lives Matter, LGBTQ rights, and feminism.
Lives through an era where the priority is on how fast you can find the right information rather than on whether or not you know the right information.
They are living through the Great Recession that impacts their parents, the student loan debt crisis, the Affordable Care Act, growing up with an African-American US president, gay marriage and medical marijuana becoming legal and the fact that there have “always” been twentysomething entrepreneurs who are billionaires. They also do not know a world without global terrorism.
Gen Z grew up with technology, the internet, and social media, which sometimes causes them to be stereotyped as tech-addicted, anti-social. So they are considered tech-savvy and mobile-first.
Financially focused with an entrepreneurial spirit